Engage and attract new customers with immersive metaverse experiences.
As we’ve explored before, the metaverse refers to the collective virtual shared spaces, including the sum of all virtual worlds, that exist in cyberspace and are supported by the internet’s infrastructure. With the UN reporting that a significant percentage of the global population — roughly equaling the number of people who are older than 15 and younger than 65 in 2023 — have accessed the Internet at least once, the metaverse is a ripe location for developing business opportunities. In a different blog post, we even observed how a joint study by Parsons and Roblox hinted at exponential metaverse growth thanks to the flock of Gen-Z users, suggesting that the user quantity will keep growing in the coming years.
On top of the potential user volume, one of the most understated aspects of the metaverse is that it does not require complex technologies to get into it. Users can access metaverse universes such as Decentraland — who count on Cominted Labs’ expertise — through a desktop browser, without downloading hefty software packages. Mobile devices are also good entry points to the metaverse. The barrier for user entry, then, is very low, if not nonexistent. More sophisticated technologies such as virtual reality (VR) and augmented reality (AR) might top off metaverse experiences differently, but they’re not essential parts of it.
Rather than that, the essential, memorable aspects of the metaverse are the experiences.
If the metaverse presents a unique opportunity for business owners to attract millions of new customers, creating immersive and engaging experiences is the best way to build a brand, showcase products, and grow a fan base.
Browse through some tips on how to attract new customers with metaverse experiences.
The key to attracting new customers with metaverse experiences is to create something unique and engaging. This could be a VR game or experience that showcases your products, a virtual tour of your physical store, or an AR experience that allows users to interact with your brand in a virtual space. It’s essential to think outside the box and come up with creative ideas that will capture the attention of potential customers. For example, furniture retailer Ikea has developed a VR experience that allows users to virtually explore and interact with their products in a virtual home setting.
Social media is a powerful tool for attracting new customers, and it can also be used to promote your metaverse experiences. Share teaser videos and images of your experiences on social media platforms to generate buzz and interest among your followers and potential customers. Engage with your audience by responding to comments and questions, and consider running social media ads to reach a wider audience. Beauty brand Sephora has a dedicated AR section on its mobile app that allows users to try on different makeup products virtually, and they regularly promote this feature on their social media channels
Influencers have the power to influence their followers’ opinions and decisions. Collaborating with influencers who are interested in your metaverse experiences can help you reach a larger audience and attract new customers. Consider offering influencers exclusive access to your experiences or inviting them to participate in a beta test. This can help generate buzz and excitement among their followers and encourage them to try out your experiences. Fashion house Gucci, for example, partnered with popular social media influencers to showcase their virtual fashion show experience and attract new customers.
Incentives and rewards can be powerful tools for attracting new customers. Consider offering discounts, special offers, or exclusive access to your metaverse experiences to incentivize people to try them out. You could also consider implementing a rewards program that allows customers to earn points or rewards for participating in your metaverse experiences, which can be redeemed for discounts or other rewards. For example, video game company Epic Games offers exclusive in-game items and rewards to players participating in virtual concerts and events, attracting new customers to their games.
Linking your metaverse experiences with IRL events and promotions — also known as interoperability — can help attract new customers and increase engagement. Consider creating virtual events that coincide with physical events, such as concerts, product launches, or store openings. You could also offer virtual versions of in-person promotions or play games that provide interoperable perks in the metaverse or IRL. Such is the case of Petaverse, an interactive experience for pet lovers in the metaverse that aims to create an interoperable environment for brands to interact with their animal-loving customers.
